News & Musings

Sure we could call it news & announcements but often it’s the musings on design, inspiration and the life of a Couture designer that’s most interesting.

Insights on the Line

What was your overall vision for the collection? My vision was one of sophistication; I designed these pieces to be glamorous and bold, sexy and...
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Fashion Week video

Elmadawy New York Syracuse Fashion Week from Mohamed EIMadawy on Vimeo.Special thanks to Esmeralds.

Couture | Made to Measure

Creating the dream Couture gown, cocktail dress or special occasion design for the Elmadawy woman involves a very personal process of designing, pattern-making, draping, fittings...
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Fashion week final prep

As my design concepts take shape and all the pieces fall into place, the last few weeks before a show are exciting and nerve wracking....
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Designing the Line

How is the new collection different from your previous work? This collection differs from my previous work at other couture houses in that it has...
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