ELMADAWY New York creates alluring, transformative Haute Couture for the empowered woman. Egyptian designer Mohamed EIMadawy is innovative and daring, his collection is feminine and fierce with a subversive style that makes manifest a sophisticated silhouette.
Originally specializing in accessory design, EIMadawy achieved exposure on the international circuit with Cairo’s Soucha Fashion House. His creative edge was the mainstay in the Soucha collections for almost a decade. It is evident that his powerful and sensual creations will be an influence on the world of couture.
On an inspired, evolved and reimagined platform he launches ELMADAWY New York — a highly wearable and feminine collection for the globally chic.